Need ideas for your fundraiser? Here are some tips from the Celebration of Hope staff.
A Celebration of Hope fundraiser can provide hope and lets those battling a tough condition know that they are loved and are not alone in their journey. A fundraiser can give them hope that they are not alone and allow them to focus their energy on getting well.
The first step is to truly ask yourself if your fundraising cause is good enough to receive donations.
A simple test question: Will my friends, family, and co-workers donate to me, us, or this cause? (Remember that for individual causes, most of your donations will come from people that you know.) If that answer is yes, then you’re ready to take the next step and get started.
Create a Fundraiser
Just enter your name, email address, and create a password and you are on you way to a fundraiser that can benefit the ones you love.
Follow the step by step instructions to select your Fundraiser from drop down options, create a catchy title, enter your Fundraising goal, upload photo(s) and a brief description about why people would want to donate and how they can donate and select up to 120 days to have your Fundraiser actively online.
- A Picture is Worth a Thousand Words — so this online fundraising step is important: Add a great photo that resonates the cause.
- Brief Description – Short, single paragraphs explaining why you are fundraising and why you need their help. Remember, people scan when reading – keep it sweet and short.
- You want to relate and connect on an emotional level to get your potential donor to donate to your fundraiser.
- Explain why they should donate their money to your fundraiser. What makes your fundraiser special that will make them want to donate.
- Give them a clear call to action!
- Ask them to help by sharing on Facebook and other social media channels – going viral is crucial to a successful online fundraiser.
Don’t be afraid to be creative.
- For the Birds – Deliver a group of fake pink flamingos to a donor’s yard and leave a note explaining the cause with the website and name of your fundraiser asking for a donation to “replant” the flamingos in the yard of the next “victim” the first donor designates.
- Birthday Pledge – Ask for donations to your fundraiser instead of birthday gifts.
- Rewards – Give your donors an unconventional reward for donating to your fundraiser. For example, for everyone that donates $50 you send them a creative/fun photo of yourself or something related to your fundraiser.
- Bake Sale – Make some of your favorite treats (ask family & friends to bake) and have easy access to your phone, tablet or computer for people to donate right there to your fundraiser.
- Craft Sale – Make some of your favorite crafts (ask family & friends to make crafts) and again like the bake sale, have easy access to your phone, tablet, or computer for people to donate right there to your fundraiser.
- Take Advantage of Significant Dates – Use birthdays, anniversary dates, milestone dates and surgery dates as a reason to donate. For example, if the birthday of the person you’re raising money for is on the 10th of the month, ask donors to donate $10 on that day. If they are having surgery on the 13th, ask donors to give $13 to show they are sending prayers for a successful outcome.
- Get Together in Person – Share your fundraiser photos and/or video at a networking event and ask for their help in sharing with their social media choices, set a theme for a cook-off, basketball tournament or any activity you like to participate in.
- Brainstorm other Networks — Fundraising techniques aren’t one size fits all, so try to come up with the most effective approach for each different group of people in your life.
- Get Organized — Make a list of all the different social groups you’re part of, both online and off: church groups, coworkers, classmates, etc. Sometimes support can come from unexpected places: Brownies, Cub Scouts, Dance Academy or College Alumni.
- Brainstorm the Best Way to Approach each Group
- Set up a donation jar at work and ask your coworkers to put a dollar in every time they swear
- Ask your employer to allow employees to wear jeans on Friday if they donate $5 to your cause
- Find networks like your college friends and make a Facebook page or group with the link to donate digitally because they are likely scattered around the country.
- Set a Strategy – Keeping in mind not being too pushy. Write down a strategy and create a checklist for promoting your online fundraiser. Ideas such as: Share on Facebook, phone 5 friends, or text or email 5 friends a day; be open to adding Team Members to help promote your fundraiser to their friends.
Start Your Campaign with a Bang!
People do what they see other people do.
When someone sees that another person has donated to or shared an online fundraising campaign, then they are more likely to do the same. It makes the cause seem more worthy as it has someone’s stamp of approval.
The bottom line is no one wants to donate to a cause that no one else is donating to.
Communicate, Communicate, Communicate
Call or speak to 5–10 of your closest friends, family, co-workers and ask them to donate to your cause the day you launch it.
Create a great short and to the point post that you can share with your closest friends, family and co-workers to make it easy for them to share on every social media site they are connected on — Facebook, Instagram, Twitter, LinkedIn, etc.
Continue to update your supporters by posting updates to the fundraiser page and thank donors publicly as they donate. Be sure to post this on Facebook and tag all the names so that your post goes on their walls. Personalize whenever possible.
Communicate, communicate, communicate. Thanks with your donors. It is vital that you thank your donors sincerely and provide updates when appropriate. You want your donors to feel really special for having donated to you! Not only is this a good thing to do, but it will also encourage them to share and talk about your fundraiser to their friends.
Ready to start your Fundraiser?
Before you begin, you’ll need to gather a few things:
- A title for your fundraiser
- A goal amount for your fundraiser
- What type of fundraiser is it?
- A short description (140 characters or less) for your fundraiser
- A long description for your fundraiser
- At least 1 photo for your fundraiser
- And end date for your fundraiser (can be no more than 4 months from today)
- The beneficiary’s first and last name
- The beneficiary’s address, city, state and zip code
- The beneficiary’s email address
- The beneficiary’s phone number